Project Overview

Take City is a versatile platform designed to combine e-commerce with social engagement. It enables companies and brands to sell gift cards, manage promotions, and engage customers effectively. Customers can browse and purchase gift cards during offers, connect with others socially, chat in real-time, and organise meetups. The platform also includes a powerful admin panel to manage categories, offers, promo codes, reviews, and user roles. Its unique role management system ensures secure and efficient operations, while its localised content delivery offers a personalised user experience. With features that merge commerce, social networking, and robust administrative control, Take City provides a comprehensive solution for both businesses and users

Key Features

Admin Dashboard

Comprehensive tools for managing categories, subcategories, brands, offers, sliders, and pop-up content.

Role Management

A flexible, secure system to define permissions for different roles such as admins, staff, and users.

Analytics and Reporting

Performance tracking tools for optimising interactions and decision-making.

Content Management

Includes policies, promo codes, sliders, reviews, newsletters, and dynamic pop-up content.

Social Interaction Features

Users can connect with others, chat in real-time, and organise meetups.

Gift Card Selling and Offers

Enables brands to create, list, and manage gift cards with transparent offer tracking.

Localised Marketing

City and neighbourhood-specific targeting to enhance user engagement and personalise content.

Neighbourhood Features

Custom tools for exploring offers and meetups within specific neighbourhoods.

Pass Management

A unique feature for creating and managing passes that can complement gift card usage.

Video and Media Management

Options for adding slider videos to enhance brand visibility and user experience.

Client Requirements

Gift Card Marketplace:Allow brands to list, sell, and manage gift cards effortlessly, with features like promotional pricing and used offer tracking.
Social Features: Facilitate customer interaction through connections, real-time chats, and meetups.
Admin Management Tools: Provide a detailed admin panel for managing offers, promotions, reviews, user roles, and localised content.
Flexible Role Management: Implement a secure system to define roles for admins, staff, and users with appropriate access.
Localised Targeting: Enable city- and neighbourhood-based content personalization for targeted campaigns.
Promotions & Newsletters: Allow the creation of promo codes, pop-up campaigns, and email newsletters to engage users and boost sales.

How We Build It

The development of Take City followed a structured, modular approach.

Database Design:We built a scalable and relational database using MySQL to handle gift card transactions, user roles, and localised targeting.
Frontend Development: A clean, responsive interface was created using Vue.js or React, ensuring a seamless user experience across all devices.
Backend Development: Laravel was used to implement a robust backend system for role management, offer tracking, and dynamic content updates.
Real-Time Features: Tools like Pusher or Socket.io enabled real-time communication, such as chats and notifications.
Localised Content: Admins were provided with tools to define cities and neighbourhoods, facilitating location-specific targeting.
Role-Based Access Control: A secure system was integrated to manage permissions across different user roles.
Integration with Stripe: Stripe API was used for secure payment processing for gift card purchases and transactions.
Testing and Deployment: Rigorous testing ensured stability, and a CI/CD pipeline enabled seamless deployment and updates.